Made different is how Ice Breaker wants to be seen by the world, their fall collection was designed to illustrate the power behind being original in your ideas and breaking the mold. Bringing the talent into extreme New Zealand weather conditions helped bring to life the campaign. We wanted the audience to feel that these people really lived the ethos ‘made different’ connecting their actions to the brand.

2018 Digital content | Ad campaign
Agency | Colab Creative
Roles | Art direction, Post-Production